KYMCO Marks 60th Anniversary at Makina Moto Show 2024: Celebrating Innovation and Engaging the Riding Community

April 28, 2024

Manila, Philippines – KYMCO Philippines proudly celebrated its 60th anniversary by participating in the Makina Moto Show 2024, a three-day event held from April 26-28, 2024, at the SMX
Convention Center Manila. The Makina Moto Show, renowned for being the biggest moto event of the year, showcased bike launches, new moto gear releases, and custom motorcycles,
motorcycle enthusiasts from across the country.

KYMCO’s booth at the event was a major attraction, meticulously designed to captivate attendees. Each of the four sides of the booth highlighted various KYMCO models with striking lightbox graphics that showcased the lifestyle appeal of our motorcycles. The centerpiece was our special 60th anniversary edition model, the KYMCO Dink R 150 SE, which garnered significant attention and admiration from visitors.

Attendees were encouraged to like and share the KYMCO Facebook page and take a selfie to commemorate our 60th anniversary. This engaging activity aimed to spread awareness about the newly launched Dink R 150 SE, attracting potential customers and boosting brand visibility.

KYMCO executives warmly welcomed several dealers who visited the booth, engaging them in discussions about our latest offerings. The event provided a valuable opportunity for dealers to explore the newly launched Dink R 150 SE and other products, strengthening our relationships and ensuring they are well-informed about KYMCO’s innovative lineup.

In the lead-up to the event, KYMCO’s pre-event invitation, offering a 50% discount on entrance tickets to the Makina Moto Show 2024, successfully incentivized KYMCO motorcycle owners to attend. This initiative not only fostered customer loyalty but also enhanced brand engagement, making the event a memorable experience for all attendees. The Makina Moto Show 2024 witnessed a slight increase in overall attendance compared to 2023, demonstrating growing interest in the event. Attendance numbers were more evenly spread out across the three days this year, indicating consistent interest and engagement throughout the
event.

KYMCO Philippines is dedicated to delivering superior products and experiences to our customers. Our successful participation in the Makina Moto Show 2024 underscores our commitment to innovation and engagement, setting the stage for continued growth and excitement in the years to come.